The Perils of Being Sure of Trends
I work in an industry where I am surrounded by new media "experts." I might even consider myself one sometimes. With new Facebook changes, ongoing mobile device/tablet wars and the like, just about anyone with an opinion is telling us what the future is... occasionally charging money for the privilege of hearing about it. I've been to two social media conferences now. Both have been excellent, but one way they have been excellent has been the "who really knows?" attitude that hangs over most discussions. Someone tried something that worked. It may or may not be easy to duplicate. Or it won't be. Who knows? Recent observations, though, seem to indicate an upswing in sweeping statements that not only could be way off base, but actually (I think) threaten the collective credibility of all of us "experts." I think this started around the launch of the iPad. At the time, tablets were not new to market (though kudos to Apple for making it seem like...